一线城市形象比较分析 

　　摘要 

　　城市形象是城市的名片，是城市发展的重要影响因素之一。本研究在调查统计的基础上，从生态形象、文化形象、经济形象、政府形象、城市形象推广等方面对北京、上海、天津、广州、深圳等五个一线城市进行分析比较。总体来看，北京、上海作为中国老牌一线城市在文化、经济、政府形象塑造中优势明显；深圳、天津近年来发展迅速，但在文化形象、生态形象方面有待提升。本报告在调查统计分析的基础上，对五个城市的发展提出建议：在发展特色经济的同时，着力提升城市综合竞争力；加强人才建设，提升人才吸引力；充分利用新媒体，塑造良好政府形象；挖掘展示自身的历史文化特色，塑造完整并独特的城市形象。 

　　关键词：形象塑造 城市形象 一线城市 形象推广 

　　Abstract 

　　City image is the business card of a city，and it is one of the most important factors influencing the city development. This report compares the five first-tier cities，Beijing，Shanghai，Tianjin，Guangzhou，and Shenzhen，from the aspects of ecological image，cultural image，economic image，government image，and image promotion. Generally，as the well-recognized first-tier cities，Beijing and Shanghai show advantages in culture，economy，and government image；Shenzhen and Tianjin develop rapidly in recent years，but still have a long way to go in constructing good culture and ecology images. This report gives suggestions on the development of the five first-tier cities. First of all，a city’s comprehensive competitiveness should not be ignored while developing the economy. Secondly，a city should accelerate the cultivation of talents and the attractiveness to talents. Moreover，new media should be taken full advantage of in creating a positive government image. Finally，cities’ historical and cultural characteristics should be explored and displayed，in order to build an integrated and unique city image. 

　　Keywords：Image Building  City Image  First-tier Cities Image  Promotion